Rooted through dedication and driven by passion, Raya Bisharat has become one of the most renowned designers in Jordan for her distinct and creative eye. Stemming from talent and ambition, Raya completed her degree in Fashion Design at the American Intercontinental University, London shortly before indulging herself at the London College of Fashion in order to pursue her dream of constructing her own fashion label. Since 2011, when she first launched her label, Raya has committed herself to hundreds of clients – ranging from individual customers to larger events such as the Mercedes-Benz Fashion Week. Her individuality is derived from her unique sense of adaptability in how her designs embody awe-inspiring architecture and other natural elements that are effortlessly transformed to create her original designs.

The product of her highly requested custom-made dresses are a representation of both the client’s liking and Raya’s sophisticated yet funky style. Her goal when creating for a customer has always been the same; Raya designs as a form of expression that is tailored – both literally and metaphorically – to make the customer feel special and comfortable in her own skin. Raya embraces all opportunities when designing instead of neglecting beautiful possibilities, she umbrellas a range of tastes that is complimented by her deep understanding of fabrics and her specialty in pattern cutting. Raya sees no boundaries; she has designed simple daytime pieces as well as evening dresses and extravagant bridal gowns and continues to dedicate herself to her work to inspire and be inspired.